The Weekly Playbook for Building What Matters.

I spent years in the hole, feeling like a fraud. I knew how to code, but I didn’t know how to build. I didn’t know how to turn ideas into real projects, how to make smart decisions, or how to get anyone to care about what I was building.

This newsletter is the unfiltered story of how I figured it out. It’s a weekly journal from the trenches, where I share the real-world strategies I use to build and launch my own software projects. No theory, just a behind-the-scenes playbook for building in public.

You’ll get my actual code decisions, architecture struggles, and launch strategies. But we’ll also go deeper, exploring the business and product thinking that drives successful projects. Because great software isn’t just about clean code—it’s about smart decisions.

Every week, you’ll receive a concise, 3-minute playbook with actionable insights.

Some of my previous emails:

  • The Weekend MVP: The exact steps to go from a blank file to a deployed project in 48 hours.
  • My $10/Month Tech Stack: How to run scalable projects on a tiny budget without sacrificing performance.
  • From 0 to 100 Users: The non-obvious strategies I use to get my first real users (and what didn’t work).
  • My Biggest Mistake of the Month: A transparent breakdown of a real failure, the lesson learned, and how you can avoid it.
  • Code vs. No-Code—The Real Talk: A practical framework for deciding when to write custom code and when to use off-the-shelf tools to move faster.

Join a growing community of engineers who are learning to think like founders.

Subscribe for the full story.